Orlando Performance Motorsports

The devil may wear Prada, but what does he drive? Playing the field, the Italian fashion house has jumped into bed with both Audi and Hyundai for its foray into the automotive sphere. The outcome of Prada’s venture with Audi has yet to be realized, but Hyundai has revealed this special edition Genesis Sedan it developed with Prada, previewed last November, for debut at the upcoming home-market Seoul motor show.

The Genesis Prada you see here is a one-off, painted a matte-finish purplish-blue with a white “saffiano”leather interior featuring illuminated floors and door panels, along with 20-inch wheels and an “outer antenna with edge shape.” It’s one of three distinct versions that will be auctioned off for charity, so don’t go looking for your own designer edition down at the local Hyundai dealership. Details in the press release after the jump.